Pre-Send Quality Control
Run through this checklist before hitting send on every outreach email.
Technical Safety
100% Plain Text:
Signature contains no images, logos, or tracking pixels.
Verified Recipient:
Email address checked for 0% bounce risk.
Targeting & Specificity
WordPress Fit:
Confirmed prospect uses or manages WordPress sites.
Identified Gap:
Specific issue spotted (bug, UX flaw, performance issue, or missing feature).
Copy & Engagement
Unique Opener:
Opening line proves actual review of their work or site.
Design & Dev Value:
Mentions both technical execution and UI/UX impact.
Low-Friction CTA:
Soft ask for permission to share value (e.g., Loom link or sample fix).
Spelling & Formatting:
Double-checked names, domains, and typos.
Reset Checklist for Next Email